Marketing

Website Cookies: Me want cookies!

website cookies

Website Cookies: So we’ve just about got everyone up to date with ICO’s GDPR guidance… and along comes an update on their cookie guidance.  (I’ll admit – I grimaced!). https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2019/07/blog-cookies-what-does-good-look-like/ Not least because we had to make some changes to our own cookie notices! Effectively the new cookie rules are: People visiting your website have…

Read More

Do I need an office address as a virtual assistant?

do I need an office?

We had a few people recently asking why they need their full mailing address as part of the SVA Approved process… There’s quite a few legal obligations which mean you MUST have a contact mailing address on your website: Why virtual assistants NEED a proper mailing address https://www.gov.uk/online-and-distance-selling-for-businesses – so if you are selling products/services…

Read More

LinkedIn Profile Success

LinkedIn is the most effective social media platform for marketing virtual assistant businesses*. So beyond connecting with everyone you’ve ever worked with, how do you attract more business? LinkedIn Profile Success Tips Well, your profile will pop up when someone searches for specific phrases. How do you make sure that you are using the right…

Read More

Book Review: Get Clients Now

Get Clients NowThis book was recommended to me when I first started and forms the cornerstone of my marketing system for Virtually Sorted. So many people ask me for a copy of my marketing plan or to know how I built my marketing system – it’s no big secret, it’s right here in this book!!…

Read More

Price increase letters

Virtual Assistant Pricing

Over the years we’ve been asked for examples of price increase letters – each VA business is different and you will know your clients best, but here’s a few ideas about how you can increase your virtual assistant rates without alienating the clients. Why raise your virtual assistant rates? Firstly, remember that your clients will…

Read More

Virtual Assistant Rates: Should I lower my VA charges?

Virtual Assistant Pricing

It’s the eternal battle… Income vs High Rates.  If you have carefully crafted your virtual assistant rates to reflect your experience, your costs, the quality of your work and your ability to continue in business, can you afford to work for less?  Should you work for less?  (Still struggling with calculating your rate?  Check out…

Read More

Sales Letters for Virtual Assistants

sales letters

We get asked for sales letter advice all the time…  One of the reasons I tend not to give out advice on it is because 1) Sales letters have a very poor return (usually 1%-5%) and 2) Because each business will have a unique personality which needs to shine through in their marketing. Having said…

Read More

Press Release for Virtual Assistants

customiable press release for virtual assistants

During SVA’s UK VA Survey v8 you asked us to develop more shared resources that you could use to promote your business… One of the things which Virtual Assistants felt would be useful was a customisable press release that you could tweak with your own details and submit to local news outlets.  Local papers may…

Read More