Marketing

5 ways to say No nicely as a virtual assistant

Learning to say No (nicely) – as a Virtual Assistant. As a Personal Assistant, our usual status is to say YES to things: Yes, I can book a table; Yes, I can get that report updated; Yes, I will make sure your expenses are in on time But the underlying foundation of those YES answers…

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Press Release for Virtual Assistants

customiable press release for virtual assistants

During SVA’s UK VA Survey v8 you asked us to develop more shared resources that you could use to promote your business… One of the things which Virtual Assistants felt would be useful was a customisable press release that you could tweak with your own details and submit to local news outlets.  Local papers may…

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Testimonials – have you ever seen a bad one?

This came up during the judging of the Outstanding Virtual Assistant of the Year awards, and I wanted to throw it out there and get a response from other VAs: Have you ever seen a bad testimonial? Now the reason I am asking is because testimonials can be very powerful things.  People see why they…

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Cost of a virtual assistant

We have had a few queries on how long things should take recently – I thought it would be interesting to compare how long/how much it would cost to do certain tasks which rely on the virtual assistants input only (in other words, you aren’t waiting for content or quotes or researching something which could…

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Is “virtual assistant” going out of fashion?

The USA tends to be about 5 years ahead of us here in the UK when it comes to the virtual assistant world… (Check out the history of the virtual assistant! https://www.societyofvirtualassistants.co.uk/2013/07/08/the-history-of-the-virtual-assistant-2/) But one trend I’ve noticed is that increasingly VAs are distancing themselves from the term “virtual assistant”.  A variety of words are now…

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Marketing Benchmarks for virtual assistants

Virtual Assistant Marketing Stats We all know we should track our marketing – but how do we know what’s good and if we’re doing well?  I’ll give you an example: I had a really good giggle recently at a social media training event… The “experts” were boasting that one of the blogs they managed “got…

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Looking with fresh eyes at your online presence

marketing for virtual assistants

Website marketing for virtual assistants – on page effectiveness! Seth Godin’s break through book was called “The Big Red Fez” – this was perhaps the first of thousands (possibly millions by now?) of online marketing books, but the lesson it teaches is one of such simplicity that it remains a universal truth.  The premise is…

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Finding blog content

Virtual Assistant Blogging A recent survey by Hubspot showed that companies who increased blogging from 3-5 posts/month to 6-8 posts/month saw their leads almost double.  But how do you create fresh content which is of interest to your target market?

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