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How To: Find Leads

Leads are integral to your business.  As one very eloquent person put it to me recently:

  • If you want to earn minimum wage, based on a 40 hour week.  That’s £5.80 x 40 x 52 = £12064 per year.
  • Let’s say your hourly rate is £20/hour and the average billing per client is £300 and that it takes you 100 leads to get one client.
  • You need 40 clients to make your minimum wage.  In order to get those clients, you need 4,000 leads!
  • And that’s not even counting running costs – if you factor those in, you need even MORE leads!!

So where do you find new virtual assistant clients?

www.marketingfile.com – segment your list by location and type.   Your list will be small but perfectly formed.  Added bonus: they offer TPS screening for a small additional cost.

www.yell.co.uk – If you need to find how many nurseries there are in the M1 postcode, here’s a great way of doing it.  It’s
relatively easy to use this list, but it probably needs a fair
amount of tweaking before it can be used as a database.  Please
note: It is not MPS/TPS checked.

And the very best way…. Through your own leads: Building your own list is actually the highest quality leads you can get. These
people know you and your business, they are interested in the
product and with careful capturing of details, you can make sure
they convert into sales. Make sure you are capturing the data from every one of your enquiries.  (Top tip: Use Aweber!)

See also  Mummy shortcuts


  1. Deanne on 29 January, 2013 at 2:16 pm

    i would be interested in finding out more infomation

  2. Lyn on 2 February, 2013 at 12:18 pm

    I agree it’s a good idea to keep your own list and use every opportunity to find leads. I rely on the quality of my work to get me word of mouth recommendations, and try to make sure that you don’t miss a single opportunity to promote your business.

  3. Usman on 15 April, 2016 at 11:53 pm

    I found about Awber in your article. Thanks for sharing. I hope It will help me get more leads.

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