- The discount shopper
I’m sure you think I’m going to tell you to fire this client on the spot – surprisingly I’m not. I’m going to ask you to weigh up how much hassle they are. On the plus side: You know their work, their accent, how to format everything and you don’t need to do any work to get them as a client. You may well be getting a larger volume of work from them than from other clients.
On the negative side: It’s less than your standard rate. But your standard rate should have an element of prospecting worked into it – the element that pays for you to find and impress new clients, market your business and future-proof it. Unless this client is actively stopping you from seeking out new, higher paying clients, keep them.
What you need to avoid is the discount costing you money though – make sure your “rock bottom rate” is still sustainable for you to outsource the work if necessary and make a small profit.