Marketing Friday: 5 ideas to market your Virtual Assistant Business

By Caroline | 8 March, 2013 |

Here are five ideas which you can work on today – Marketing Friday – to get more business next week!

Set up an email newsletter sign up box on your website.
Send out a monthly newsletter with special info on your services, events which might interest your target market, a “how to” section or other useful info.
Use a mailing list provider like www.constantcontact.com to keep your email off the spam blacklist.
Use Google Adwords to sponsor keywords relevant to the services you offer clients. The top search terms such as “virtual assistant” will cost the most so try and save money by using niche terms such as “virtual assistant Wolverhampton” or “call answering Bristol” www.google.co.uk/adwords
Visit the SVA bookshop and look up the excellent resources there on marketing your VA business. I particularly recommend “Get Clients Now”.

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Kittie Hyndman on 8 April, 2013 at 5:26 pm

There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space as possible on it. People should be able to access the necessary information immediately.

Lorri Prakash on 27 April, 2013 at 10:17 pm

Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color. The downside to this printing method is that screened colors if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Spot colors should be used for simple cards with line art or non-black type that is smaller than 5 points.;

Kittie Hyndman on 8 April, 2013 at 5:26 pm

There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space as possible on it. People should be able to access the necessary information immediately.

Lorri Prakash on 27 April, 2013 at 10:17 pm

Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color. The downside to this printing method is that screened colors if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Spot colors should be used for simple cards with line art or non-black type that is smaller than 5 points.;

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