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Copyright – protecting your brand

legal protection

COPYRIGHT: I’ve been asked a few questions recently from VAs about how to protect your brand, website domains, copy which you’ve written etc. from plagiarisers. I thought I’d put down a little HOW TO guide, as it applies to all businesses, not just virtual assistants. As usual, this comes with my very own disclaimer; if…

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Virtual Assistant Scam

Every virtual assistant’s nightmare – a con artist for a client, stiffing you on payment or (worse) ripping you off by emptying your bank account! Some of these virtual assistant scams have been around for years, some are more modern – as Emma’s story below shows. Emma’s Case Study:  Don’t get hit by frauds &…

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Part 2: What’s in a name? Caroline’s horror story

Back in 2004 when I set up I scouted around for a memorable name that described what I did.  I spent weeks toying with descriptions of what I did, job titles, colours, positive words, a thesaurus full of “online” variations, and I tried them all in different combinations to come up with a company name. …

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Part 1: What’s in a name?

“That which we call a rose By any other name would smell as sweet.” But it sure as heck matters when it comes to marketing!!!  Picking your name is so important, spend some time on it and make sure you get it right. As the profession booms, it’s harder and harder to find something unique…

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How To: Catch the copycats!

Plagiarism – how to catch the copycats! Sadly, a couple of SVA members had problems with virtual assistants copying their sites (see forum topic https://www.societyofvirtualassistants.co.uk/svaforum/viewtopic.php?t=2099). You automatically have copyright over any original material you create, so you are well within your rights to request this is removed from their site. It also has a knock…

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