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sales letters

We get asked for sales letter advice all the time…  One of the reasons I tend not to give out advice on it is because 1) Sales letters have a very poor return (usually 1%-5%) and 2) Because each business will have a unique personality which needs to shine through in their marketing. Having said…

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tea bag for virtual assistants

EmmaB in our office is rather famous for her “Have a cuppa on us” campaign.  She rather brilliantly realised that our clients’ most precious asset is their time and when we were asking them for more info or to fill in a form, it was quite annoying and got forgotten.  So she sent them a…

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