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Joke: Q: How Are Search Engine Optimisers like Neapolitan Ice Cream? A: We are 1/3 boring content, 1/3 sweet bait, and 1/3 dark secrets… As everyone knows, I’m a technical cretin – so I’m handing this bit  over to my technical genius Alan Fair of Contact Multimedia, who patiently explained this in words of one…

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Final part of conversion rate optimisation techniques to get more customers from your website visitors. In conversion rate optimisation part 1 we saw how we needed a clear goal and outcome from each of our web pages, where the visible ‘above the fold’ part of the page is the most critical. Working backwards from the…

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