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Copyright – protecting your brand

legal protection

COPYRIGHT: I’ve been asked a few questions recently from VAs about how to protect your brand, website domains, copy which you’ve written etc. from plagiarisers. I thought I’d put down a little HOW TO guide, as it applies to all businesses, not just virtual assistants. As usual, this comes with my very own disclaimer; if…

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Part 2: What’s in a name? Caroline’s horror story

Back in 2004 when I set up I scouted around for a memorable name that described what I did.  I spent weeks toying with descriptions of what I did, job titles, colours, positive words, a thesaurus full of “online” variations, and I tried them all in different combinations to come up with a company name. …

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Part 1: What’s in a name?

“That which we call a rose By any other name would smell as sweet.” But it sure as heck matters when it comes to marketing!!!  Picking your name is so important, spend some time on it and make sure you get it right. As the profession booms, it’s harder and harder to find something unique…

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