Sales Letters for Virtual Assistants

We get asked for sales letter advice all the time…  One of the reasons I tend not to give out advice on it is because 1) Sales letters have a very poor return (usually 1%-5%) and 2) Because each business will have a unique personality which needs to shine through in their marketing.

Having said that, getting a letter or a postcard is increasingly rare in this world of digital communication, so it’s regaining popularity.  Yes – stamps are expensive, but you can also use a service like Documail or similar to keep costs low.

So we’ve rounded up a few examples which you can tailor for your own use.   The more you can personalise them to your own house-style, services you offer and prospects you are targetting, the more effective they will be.  We know several people getting responses of 25% using these letters combined with follow up phonecalls.  

Introduction Sales Letters

Marketing Letter and Sales Letter: Three letters which you can tailor using your own details to tell people about your VA business.

PA Angels: A pitch used for BNI meetings from PA Angels.

SVA Brochure:  This is a tri-fold brochure which all SVA members can personalise with their own details.  It has general information on what a VA is, how we should work and who to contact (you add your own contact details).  We’ve found these look really professional when printed onto gloss A4 paper and folded.

VA postcards, CALL ANSWERING2, Postcard ideas and Call Answer:  These postcards were printed onto clear packaging labels and stuck onto postcards to create personalised messages for each industry – so for example we sent some to business coaches with services they would be likely to use, but tailored the information in it when we were targeting journalists with services and language which would appeal to them.  We used www.moo.com to print different fronts to each postcard – e.g. you could put “Thank you”, a picture of a typewriter and a picture of a phone on one print run with the same generic back and then personalise with these clear labels.

Retro Sweeties and Is Your Business Eating Money:  These two letters were printed onto A5 paper and sent in brightly coloured envelopes to grab the reader’s attention.  The Retro Sweeties one had a small “Refresher” sweetie in it to get our prospects reminising and then the Is Your Business Eating Money? one had some edible money in it.  Envelopes were from www.simplyenvelopes.co.uk and sweeties were from www.aquarterof.co.uk

Temps:  This introduces your business to temp agencies who may have clients who can’t justify hiring a temp (either due to location, length of task, or lack of office space) but still need some help.

Voucher:  A voucher for a free hour of virtual assistant help – includes T&Cs and expiry dates.

Marketing to existing clients:

Welcome letter This is a letter which our call answering team uses to welcome clients, get them recommending us to other people and also to make sure we have all the information from them which we need to do an excellent job.

Welcome Back – holiday letter  This is a letter we use when our clients have been on holiday – it’s to entice them to send us more work since they will have had a break and hopefully will have had time to think about their business strategically rather than just working in it day to day.

Trade show templates:

Voucher:  A voucher for a free hour of virtual assistant help – includes T&Cs and expiry dates.

SVA Newsletter Sign Up Sheet:  If you are at a conference you want to gather as much info as possible from your leads so you can market to them later – here is an example of a sign up sheet.

SVA Brochure:  This is a tri-fold brochure which all SVA members can personalise with their own details.  It has general information on what a VA is, how we should work and who to contact (you add your own contact details).  We’ve found these look really professional when printed onto gloss A4 paper and folded.

Looking for something specific?  Post below and we’ll see if any of the 2,500 SVA members are willing to share!