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Project 333

Was at a launch party for a really ace co-working space in Glasgow last night – there was (as ever!!) a little collection of VAs, and I thought I should just pop a small explanation on here as Michelle Smith caught me wearing exactly the same outfit I was wearing last time she saw me at Northern VA Collab too!

Michelle is too polite to say anything, but I thought I’d explain the reason:

I’m doing Project 333!

The theory behind it is that you have just 33 items in your wardrobe, things that you love and make you feel great to wear.  You rotate them every 3 months, so you can change with the seasons, but it avoids having a wardrobe stuffed full of clothes and nothing to wear.  The dress in question is this one:

Me, in the middle with denim dress!

It’s a Jasper Conran one and you can dress it down or dress it up – and most importantly, from a practical point of view, it has pockets for phone/cash/cards!

Basically I have zero interest in clothes apart from them being comfy and not too inappropriate… I’m quite happy wearing jeans to San Lorenzo, but occasionally you have to be a bit tidier, especially when you are doing networking events.  (To quote my colleague Emma B. “If I’m going to do more of this networking malarkey for you Caroline, I’m going to need a boob job and a little Chanel suit!” LOL!).

See also  Marketing Friday for Virtual Assistants:

So there you go, it’s my networking dress!


  1. Nicola B on 3 June, 2016 at 10:29 am

    What a great idea! Although I would love to have 33 items in my wardrobe in the first place!!

    • Caroline on 3 June, 2016 at 12:00 pm

      That includes coats, handbags and shoes!!!

  2. Natasha on 14 June, 2016 at 12:09 am


    No way does that include coats, shoes and handbags!!!!

    I need someone to show me this magic, now!

    • Caroline on 14 June, 2016 at 2:12 pm

      It’s a fascinating thing to do – I’ve learned loads about what I do and don’t wear. It seems nutty when you first do it and then it all makes sense after 2 or 3 goes!

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