Marketing Friday: More great marketing ideas for VAs

Here are five ideas which you can work on today – Marketing Friday – to get more business next week!

• Talk to other VAs and get ideas about what works from them – find events on our Virtual Assistant Diary page.
• Contact other VAs and ask if they have any subcontract work going or better still team up with a VA who has different skills to you and do a client swap – you refer clients to her in her speciality and she refers clients to you in yours.
• Brand everything!  From CDs, pens, notepads, envelopes, letterhead – make sure your contacts are on it.  Firstly it makes it easier for people to find you again if they need more work doing, but secondly it acts as a really good reminder when they take a sip of coffee from your mug!
• Put in place a follow up procedure on all your marketing activities – put it in the diary.  Whether it’s a phone call, an email or a postcard.
• Make sure you can track what’s getting the best response, get into the habit of asking people where they heard about you and tracking what’s most effective so you can concentrate on that area and get rid of the activities that aren’t making you money.