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Facebook Apps – killer app or death to your biz?

We’ve noticed there are quite a few “facebook page builder/sitebuilder” apps springing up…   Now as you know, I don’t do Facebook and nor am I a techie virtual assistant, but I’ve had a few complaints about these so I set our techie team on a fact finding mission…

Couple of things they’ve flagged as being potential issues:

  • Do *not* use large bulks of text or completely copy your website on the Facebook page, Google views this as “duplicate content” and having the Facebook app could actually damage your SEO.
  • Ask whether or not you would have to set the app up in the developer platform for Facebook – doing this is tricky if you don’t know what you’re doing.
  • The most important part of your Facebook page is the top section – don’t put banner images all the way across it – use juicy content to draw the users in!
  • Check whether the sitebuilder will update their sizes as Facebook changes its policies or iframe sizes – the ones we’ve looked at so far don’t do this and your page will look awful any time these change – which they do, frequently!
  • Are they billing in $$? If so, why? Ask your other VA friends if they would use the app or who they use to programme their social media profiles.
See also  How many hits does your Virtual Assistant website get?

Using Facebook is a fantastic way to reach a huge number of people – in fact Lyndsey has even set up an SVA Facebook page – but having mass media impact means you need to be 100% sure about the tools you are using.   Make sure you use this checklist!!!


  1. Caroline Daniels on 23 May, 2011 at 9:03 am

    Thanks Caroline for these very useful tips on Facebook. I already use LinkedIn and Twitter, but have been dithering about Facebook mainly because of the bad press it receives. I’ll have to have another review of it!

    • Caroline on 23 May, 2011 at 10:01 am

      Hi Caroline

      Facebook is certainly a very useful tool for promoting your business – what I’m talking about here are the sitebuilders you can get to build a custom page on Facebook (so for example they might add a banner, change the layout, add in newsletter sign up boxes etc). There’s quite a few of these floating around at the moment, often charging an annual fee for allowing you to change the content of the page, and they are especially targeting virtual assistants.

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