SVA Forum

karenray · Posted: Thu Mar 24, 2011 5:53 pm Post subject: How much info is too much info

Hi,

I was just going to start my next marketing champaign by doing a mailshot to local small businesses that I think maybe interested in my services, then I got to thinking, apart from the covering letter to explain who I am and what I do and a business card what other stuff should I include in my introductory pack. I don't want to over do it and send so much info that they don't even bother to look through it, but I want to send enough to engage them, and make them want to know more.

Thanks

Karen
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caroline · Posted: Fri Mar 25, 2011 11:59 am Post subject:

My personal stance on this would be to drip feed the information in small chunks. So you maybe send them an introductory letter, a series of postcards, a series of emails, follow up with phonecalls etc. Because it means you remain front of mind for longer and it establishes a rapport with the client.

Having said that I was in the DREADED DENTIST the other day and they sent out a really nifty info pack with lots of personalised information and all my records in it.
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