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caroline
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Joined: 03 May 2006
Posts: 3229
Location: Glasgow
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 Posted: Mon Apr 02, 2007 6:38 pm Post subject: Topic: What to offer / who to target? |
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As we all know virtual assistance is a huge area and we all have specialist skills and niche markets. In the US lots of VAs specialise in just one profession (e.g. coaching / real estate) - does anyone do this here?
Do you offer something no one else does?
Who do you target?
How did you come up with your ideal audience?
Are there "nightmare clients" out there which you will not work with? Or do you have an ideal client profile who you actively seek to find?
If you were to describe your typical client who would they be? |
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ASAP Admin
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Joined: 12 Jul 2006
Posts: 854
Location: Glasgow
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| Posted: Tue Apr 03, 2007 3:10 pm Post subject: |
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| Quote: | | Do you offer something no one else does? |
I offer Legal Secretary Transcription work due to my legal secretary background. This along with general transcription work would be by main service.
| Quote: | | Who do you target? |
Solicitors, Financial Advisors, start-ups, Accountants etc
| Quote: | | How did you come up with your ideal audience? |
I started out by looking at my work experience and who I knew etc. I have one client that has referred me a few others which is great as I probably wouldn't have worked with those sectors otherwise.
| Quote: | | Are there "nightmare clients" out there which you will not work with? |
The clients that forward you an an envelope or bag worth of receipts to be set up in a spreadsheet so that they can pass it onto an accountant as it works out cheaoer than paying the accountant to do it! Plus transcription that is inaudible as the client hasnt considered background noise etc Arghhhhh
| Quote: | | Or do you have an ideal client profile who you actively seek to find? |
The client that keeps coming back with loads of work!!!!!
| Quote: | | If you were to describe your typical client who would they be? |
I already have my ideal client. A solicitor that forwards me work and doesnt keep checking up on how things are going and one that refers me to others.
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Lyndsey Gilchrist
ASAP Admin
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