Unusual Niches: Patty of Time Is Of The Es-Cents

As part of our series of specialist VAs and their unusual niches, I interviewed Patty Dost whose niche is particularly relevant to any VA who doesn’t like “selling” to clients who don’t understand what a virtual assistant does.  What struck me about Patty’s niche is that I know lots of VAs who would find this ideal!


Name, age, location:

Patty Dost, 47, Indiana

What first inspired you to become a VA?

I worked in a Corporate position and the business decided to close this particular location. While searching for a position, I found Virtual Assistance and decided to take a look at it. It was perfect so that I could work from home and be here for my son. It’s been even better because my daughter and grandson live with us now, so I can be here for him too.

What did you do before becoming a VA?

A little bit of everything actually. I worked as an old-fashioned soda fountain attendant (or what everyone called a ‘soda jerk’); was a receptionist, assisted with accounts payable/receivable, shipping/receiving, and sales in a puzzle manufacturing plant; worked as a bodyshop secretary and wrote estimates for a dealership; was as salesperson for a rental car company; was a receptionist, sales assistant, general manager’s administrative assistant, human resources administrative assistant, payroll administrative assistant, benefits administrative assistant, and plant manager’s administrative assistant for a microelectronic manufacturer.

Describe your niche and why it works:

My niche is being the VAs VA. I do various projects/tasks for VAs and their clients. This includes making hair appointments for the VA to updating their calendar to doing their newsletter to working directly/indirectly with their clients and assisting them with their newsletters, blogs, websites, powerpoint presentations, spreadsheets, etc. It works because a lot of VAs need assistance with their personal/business items and, if they have a lot of clients, I can also assist them.

Is this a growth area?

Most definitely! VA businesses are growing so there’s always a need for someone who is good at a number of different things.

What’s the best thing and the worst thing about your niche?

The best thing about my niche is that I don’t have to explain what a Virtual Assistant is and what they can do since I work for VAs. It’s also great because there are VA conferences so I can go and meet my clients. The second part of this question is difficult because I can’t think of one bad thing about my niche. That’s why I enjoy doing what I do and working with such awesome people.

How do we find out more?

http://www.timeisoftheescents.com (website), http://www.timeisoftheescents.com/blog/ (blog),

http://www.timeisoftheescents.com/theVAsVA.htm (the VAs VA ebook)

About Caroline

Co-founder of Society Of Virtual Assistants and owner of Virtually Sorted. Caroline lives in Glasgow and enjoys the virtual lifestyle allowing her the flexibility to wear jeans to the office every day!
This entry was posted in Marketing, Recommended Reading, Specialist Niches, Start Up VAs and tagged , . Bookmark the permalink.

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